Sports
Fair Game: Closing the Gender Wage Gap in Women’s Sports
While the U.S. Soccer Federation announced last year that players for the men’s and women’s national teams would get equal compensation, there’s still a long way to go when it comes to closing the gender pay gap in professional sports. Just look at basketball, where the average NBA player makes 44 times what the average
The World is Watching: Why 2023 is the Year Everything Changed for Women and Sports
We’re halfway through what’s proved to be a pivotal year for women in sports; with record viewership for the NCAA women’s basketball tournament and all eyes on USWNT as they pursue a historic three-peat at the Women’s World Cup. It’s clear the increased interest and investment in women’s sports is more than a splash in
Women’s Sports: The Story Everyone is Missing
The vast majority of the most-watched content on television is sports, but there is a major opportunity that advertisers are missing: investing in women’s sports. As we celebrate the 50th anniversary of Title IX, viewership of women’s sports is at an all-time high across every age and region in the U.S., with extraordinary viewership gains
Winning Women: The 2023 Playbook for Women in Sports
2023 may be the biggest year yet for women in sports, with all eyes on the Women’s World Cup, the launch of the first 24/7 women’s sports network, and the fight for pay equity in sports making daily headlines. The increase in viewership of women’s sports is mostly due to women fans, and this audience
All Bets Are On: How Women Are Changing the Score in Sports & Gaming
Gaming has been an incredibly profitable sector of the sports industry, and it’s only increasing. While sports gaming and betting has traditionally been a male-dominated sphere, it’s finally changing. Women are rising in the ranks as some of the most substantial key players in expanding gaming’s popularity and innovation in technology. Join us with leaders
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Most Recent
Fair Game: Closing the Gender Wage Gap in Women’s Sports
While the U.S. Soccer Federation announced last year that players for the men’s and women’s national teams would get equal compensation, there’s still a long
The World is Watching: Why 2023 is the Year Everything Changed for Women and Sports
We’re halfway through what’s proved to be a pivotal year for women in sports; with record viewership for the NCAA women’s basketball tournament and all
Women’s Sports: The Story Everyone is Missing
The vast majority of the most-watched content on television is sports, but there is a major opportunity that advertisers are missing: investing in women’s sports.