FQ Mane Campaign

The State of Gender Equality


Earlier this year, three creative women leaders ended their catch-up dinner with a decision that Cannes Lions would be a good opportunity to check in on the progress of gender equality in the marketing industry.

Just a few months later, The Female Quotient is thrilled to introduce our FQ Mane Campaign, in partnership with 6.

“The fact remains that closing the gaps remains slow. What if we could communicate equality in a memorable way? Afterall, this is creative’s biggest moment of the year. We focused on the symbol of the Cannes Festival of Creativity: The Male Lion. We challenged ourselves: what if the symbol could better reflect the state of equality? The male lion’s mane became our creative domain.”

– Caroline Dettman, The Female Quotient

Closing the Gender Gap, Together:

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FQ Mane Campaign merch will be available for purchase in our Equality Lounge® @ Cannes Lions.
If you'll be there, head to the lounge to pick yours up!

"We're changing the equation to close the gender gap."
Shelley Zalis
The Female Quotient

Our Campaign Partnership