Conformity is the enemy of innovation. And companies need to innovate to stay ahead of the competition. Same goes for personal branding: conformity is the opposite of distinction. And strong personal brands stand out, which helps them move ahead of the competition and rise through the ranks.

Self-advocacy at work is critical to career advancement. Yet, it can be a difficult thing for women to achieve. We were taught to play nice, be humble and let our achievements speak for themselves. But that’s not enough to get ahead at work. Women need to feel safe and supported in order to feel confident

As freelance working structures become increasingly common, some have argued that this opportunity for women to escape the Glass Ceiling of corporate hierarchies may boost gender equity. However, the authors’ recent research suggests that freelancing comes with its own systemic barriers to equity. Specifically, freelance careers often benefit from horizontal role expansion into new domains,